The purpose of developing top sales and marketing strategies is to boost sales by identifying your ideal customer. A marketing strategy outlines the business of product offerings, pricing, communications, and distribution channels with a detailed marketing plan and budget. A sales strategy involves reaching the customers and staying competitive. Through research, top sales and marketing strategies are developed.
Instructions
1. Develop top sales and marketing strategies by understanding the market through market research using three methods: desk research, quantitative research and qualitative research. Conduct desk research by collecting information from historical documents, industrial documents and information from search engines. Use quantitative research to explore motivational factors of your market research through methods of questionnaires and sampling. Engage in qualitative research for data collection through focus groups, branding and attitude research to gather population-related information.
2. Consider offering technical support for your product, establishing service outlets for the customer, and developing quality-control methods. Develop practices to ensure that customers remember your customer service. Build a reputation for customer service.
3. Develop top sales and marketing strategies by researching distribution methods: a field sales organization for sales on site; an in-house sales organization selling through the Internet, telephone or mail order; intermediaries for wholesale sales to distribute your product or service to retailers; retail methods of distribution. Analyze pricing, promotion and distribution to create the strategy. Update your completed marketing strategy often to keep it current.
4. Set pricing by determining your costs per unit and customers' opinion of your value. Find out what a customer would pay for your product by conducting surveys, focus groups and interviews. Ask for their opinion on value and the price they have paid elsewhere. Conduct market research to determine the true value of your service. Charge higher prices if the research supports it and if you can communicate higher value. Avoid lowering prices below the true value.
Tags: marketing strategies, market research, sales marketing strategies, your product, customer service