Affiliate marketing involves promoting a publisher's product in return for commissions for each sale you make. You can promote affiliate products with banner advertisements, through your own blog or website, and other ways on the Internet. The first step to beginning your affiliate marketing activities involves selecting the product you want to promote. You need to consider several factors when selecting the product, including your own goals and the overall quality of the affiliate product.
Instructions
1. Go to an affiliate product marketplace or directory, such as ClickBank, PayDotCom, Click2Sell or another marketplace that lists affiliate products from publishers.
2. Select a product category or niche most relevant to your website and/or your target market. For example, select the "Health and Fitness" category if you maintain a site or blog about healthy living or exercise -- most of your site audience or blog readers will be interested in this same category. Or, select a product category based on your interests and passions, as this can help you enthusiastically promote whichever product you choose.
3. Research the type of information which your target market wants. Ask your website readers and/or members directly about the type of information they'd like to see. Join forums to see what issues and topics are being discussed and what problems are being raised. Read other industry blogs to generate ideas for the type of product you want to promote. Search for Internet trends in a niche or category on sites such as Google Trends or BlogPulse.
4. Look at the products available in the niche category you've selected. View the sales page for each product. Read the sales pages and make a list of products that appear to be genuine ones that provide a solution to your target market's problem. Avoid products that contain too much hype, overselling, unrealistic promises and bloviation. Look for sales pages that contain no other "distractor" links that take the reader to other products or sites for which you won't receive affiliate commissions. Look for products that offer support to customers after purchasing the product.
5. Look at the marketplace's published conversion rate or "score" that the affiliate product has received. ClickBank calls this score "Gravity" while PayDotCom calls it the "Affiliate Power Score." Generally, a higher score indicates that affiliates have had success selling and promoting the product. Look at the amount of money you earn per sale.
6. Make a decision about which product you want to sign up with as an affiliate, based on your research of the target market and your overall review of the affiliate product. Sign up with this product as an affiliate and obtain the special link you'll use to promote it.
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