Invest in an Effective TV Commercial
Advertising with a TV commercial should be viewed as any other form of advertising. You want to see a return for your investment in the ad. To see the type of investment that makes a TV commercial beneficial, you need to follow these steps.
Instructions
1. Decide where you want to run the TV commercial. Local networks are less expensive than national networks. If you only have one location, invest with a local network. There are typically several networks you can choose in the local market.
2. Look at the network's schedules for programming. You pay the most for a commercial during prime time. This does get you more viewers, but may not always be in your budget. You can look at the program list to find programs that interest your target audience. Compare the prices and times from the local networks to find the best investment.
3. Increase the amount of TV commercials you run. Most commercials are 30 second spots, but you do have the option of running a 10 or 15 second spot more often. You want to use the shorter spots as a reminder to your audience and the 30 second commercial as the main advertisement.
4. Negotiate with the networks. In the first and second quarter, advertisers drop commercial time to recoup from Christmas. During rerun season, viewing drops. If you want to advertise annually, negotiate a deal that compensates you for investing during these low times.
5. Run your commercial on cable TV. Cable TV works on a channel by channel basis. You can select specific areas and pinpoint your viewing areas. Often you can afford to run more commercials, which increases your frequency and provides a better return.
6. Establish a way to track your response from your TV commercial. This can be a special discount if clients mention the ad, having a phone number set up specifically for call from TV viewers or questionnaire that clients fill out when they come into your place of business. If you don't have a lot of interest from you ad, you need to change it to be more effective.
7. Work with a marketing professional. A marketing company can design your ads to look professional. They can help you define your target market and what aspects of your business to highlight. Often they can negotiate better deals for you.
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