Setup a Google AdWords Account
Google AdWords is a CPC (cost-per-click) pricing feature that allows users to see your ad on websites and then click the ad, which will direct them to your site. Google offers two editions. The starter edition is recommended for those new to Internet advertising. You don't need a website to start up. The standard edition has advanced bidding options. This is for the more experienced Internet user. You must have a website to start. The steps below will explain set up a Google AdWords Account for the starter edition and the standard edition.
Instructions
Set up a Googles AdWords Account: Starter Edition
1. Go to Google AdWords setup (see Resources, below) and choose "Starter Edition." The first step is to target your customers. You will choose a country or region and then choose a language.
2. Create the ad. Fill in the URL for your site. This is where the ad will link to. Create a headline and two lines of text for the ad, highlighting the benefits of your service or the product you are selling. Select the keywords that best represent your product. You can edit the keywords later.
3. Set the pricing. This will be for both billing and payments. Choose the currency and amount of money you wish to spend for a monthly budget. Monthly budget plans start at $30 and go up to $500. The higher amount you choose, the more opportunities for clicks.
4. Set up the account. Create an email address and password. If you already have a Google account, you can use it to set up your AdWords account.
5. Activate your account. Log in and submit the billing information.
Setup a Googles AdWords Account: Standard Edition
6. Go to Google AdWords setup (see Resources, below) and click "Standard Edition." Choose the languages you wish to target and pick geographic locations. Click "Continue" and two windows will appear. Click the areas on the left, click "Add," and the areas will be placed in the right window.
7. Create the ad. Write a headline and two lines for the ad. Enter the URL. Enter the keywords on separate lines.
8. Set the pricing. Choose your currency for billing and payment. Choose your budget for each day and for each click. The minimum is $0.01. AdWords will suggest a daily budget. You can view a "Traffic Estimator" to help you decide.
9. Create your Google account. Set up the account with an email address and password.
10. Activate the account. When you are ready, log in and submit the billing information.
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