Fashion boutique designs must match the company's branding and product.
In the fashion world, it is important to distinguish yourself not only by your products, but also through your brand and your store design. Branding your fashion boutique is important because people purchase your products not just for its esthetics but for the whole package, including the shopping experience. This means that the location, the look and design of your boutique can make or break a sale. If you do not stand out from other retail stores, customers will not know what makes you different from your competition. Create an out-of-the-ordinary fashion boutique and you will increase your chances of converting passersby into loyal customers.
Getting Started
Before starting the design of your fashion boutique, you should outline the basic elements of your business. Make a list of the theme of your fashion line, related words and items you will be displaying. Determine how much space you will need and what type of display your fashion items require. For example, if you are creating a t-short line, you will need space for racks as well as an area to display your designs, while a hat store will need space for hat racks and many mirrors of various heights for customers to look at themselves. Research your competitors and visit them to get inspired. While visiting your competitors, ask yourself "What can I do better than them?" Pick a space for your fashion boutique and then start brainstorming specific ideas and drafting design looks.
Elements to Include
When designing your store, think of ways to incorporate your logo, your primary colors and your theme in as many details as possible. This will create a coherent look, making it easy for your customer to gauge the type of product you make, the style of your clothing you produce and the price range of your designs from afar. Don't forget to take into account details such as flooring, wall colors, wall decorations, furniture and lighting. Include the look of your sales representative and design a uniform that matches your theme. Require that they dress in your store's clothing, or specific colors that match your brand's identity.
Pop-Up Shop
On of the latest trends in fashion store design are pop-up stores. Fashion boutiques that use the pop-up store concept do so to create an urgency sense that makes customers decide to buy a product faster. A pop-up shop normally stays in one place for a limited period of time, ranging from only a couple of days up to a few months. When designing a pop-up shop, you will need to make sure that your products can be displayed easily in a variety of environments since your boutique will be changing locations on a regular boutique. Design a pop-up shop in a way that makes it easy to pack up your stock and display it without too much effort. This boutique idea is especially great for beginner fashion designers who do not have the financial resources to have a single location shop, and who wish to spread the word about their designs.
Mobile Boutique
Similar to pop-up stores, mobile boutiques rarely stay in one place for a long period of time. Instead of being located in standard retail store locations, mobile boutique are designed from old used school buses, ice cream truck and trailers. Remove the seat from a bus or the equipment of an ice cream truck and replace with racks and shelves to display your products. Place your cash register close to the driver's seat or at the entrance of your vehicle. Use this concept if you wish to move around with your fashion boutique, and if your design is casual and trendy. This concept does not work as well for high-fashion and luxury items as the theme of the location would not match the quality of the product.
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