Newpaper advertising managers handle ad campaigns for newspaper clients.
Advertising managers play an essential role in the establishment and promotion of advertising campaigns in a variety of different industries. According to the Bureau of Labor Statistics, there were over 32,000 advertising managers employed in the United States in 2010. Of these, 2,060 worked for newspapers and other periodicals in the publishing industry. Salaries for these advertising managers were typically lower than the national average for all advertising managers.
Average Salary
The average salary for newspaper advertising managers was $93,120 per year as of May 2010, according to the Bureau of Labor Statistics. This was less than the average salary for other advertising managers across all other industries, who made an average of $98,720 in 2010. Those working directly for advertising agencies tended to make more than the national average. These managers made an average of $121,560 per year, by comparison.
Pay Scale
According to the BLS, the highest-paid ad managers made salaries of $166,400 or more per year, as of 2010. The lowest-paid managers made less than $41,480 per year. The median salary for those in this field was $83,890, with the middle half earning salaries between $56,820 and $122,570.
Location
Where the newspaper advertising manager works also provides some indication of how much she can expect to make. According to the BLS, the average salary of those working in New York was $142,330 per year in 2010. This was significantly higher than the salaries earned by those in California, who made $104,060 per year. Advertising managers in Florida averaged $101,160 per year, while those in Illinois and Texas made significantly less, at $74,050 and $79,690 per year, respectively.
Job Outlook
The number of jobs for advertising managers is expected to grow very little from 2008 to 2018, according to the BLS. The bureau indicates that little to no growth will occur in this field in terms of new jobs being created. Consolidation within both the advertising industry and the newspaper publishing industry is expected to be the primary cause for this lack of growth.
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