Friday, December 25, 2015

College Promotional Ideas

Promote your school with products or ask for help from the community.


With the large number of colleges and universities scattered across the country, you want yours to stand out from the pack. Colleges use promotional materials as a way of keeping current students satisfied. More importantly, those promotional materials and ideas are used to attract new students to the school. Keeping enrollment up and keeping current students happy is the best way to ensure the survival of the school.


Local Contests


Hold a contest with help from local businesses. Offer a specific prize, such as a free spring break trip for one lucky student and four friends. Get other businesses to offer smaller donations in the form of free food, gift certificates and other prizes. Draw raffle tickets, with the first winners getting the smaller prizes and the last winner getting the grand prize. Use the contest to draw attention to the college. Make up posters to advertise the event and include details on when you'll draw the winning name(s) for the contest. Give a raffle ticket to each person who attends the event and ask that they fill out all their information completely to be eligible. If you're hosting an event for new students, consider offering smaller prizes in the form of gift certificates for the campus bookstore.


Demonstrations


Host demonstrations to draw attention to the college, including product demonstrations from local businesses and exhibits from students enrolled in the school. Turn the event into a fair, with booths lining the quad. This draws attention to some of the lesser known clubs and organizations at your school, as well as the campus itself. Local businesses may want to show some support for the school in the hopes of attracting new customers. Let students mingle around the booths, watching and listening to demonstrations that they find interesting.


Free Gifts


Give students, both prospective and current, something to tangible to remember about their school. Look for products that college kids actually need and use. Promotional product companies make a large number of office supplies that can be branded with your school name, logo and address, including rulers, pens, pencils and notepads or notebooks. Look for larger products, including backpacks or t-shirts, that your students can take home. If you're holding an outdoor event or offering free promotional products at college sporting events, give out plastic cups with the school logo on the front. Offer free refills on soda or water when the student uses his cup.

Tags: your school, attention college, current students, draw attention, draw attention college