Brand management is crucial to big business.
There are many different ways to design a web page. You can make a one-page document or a multi-page document, include media and choose from numerous programming languages. A organization finds one way that best suits its needs and incorporates that style throughout its website for brand recognition and brand consistency.
Branding
When a company sets out to do business, it first thinks about how it wants customers to perceive the company. This perception is garnered by the brand image. Companies use a collection of online media, television, print and graphic art to portray their brands. The brand can be captured in a logo and used throughout a website. Once a company has successfully established its brand, it will work to protect it.
Home Page
The home page is the first thing you see when you visit a company's website. It is the first impression. Here you find a logo and navigation information that draws the audience in. Coca-Cola has strong brand recognition. Its home page not only incorporates its logo, but also utilizes the company's primary color, red, in abundance. With a quick glance, you recognize immediately that you are on the Coca-Cola home page.
Products
Companies sell either products or services. In the case of Gap, it sells products, specifically clothing. The Gap brand utilizes a clean, simple design and upbeat models. The Gap brand stands out on its website's products page. It has developed a scaled-down approach to its website and uses crisp, contrasting colors around its products. Some clothing manufactures prefer to use models who are sullen and serious. The Gap brand is inviting, and it demonstrates this in the smiles its models have on their faces.
Contact Information
Every company wants you to reach out with questions about its products to facilitate sales. You will always see contact information displayed on an organization's website. This particular section usually has a dedicated web page. Even a company as far-reaching as BMW has a contacts page. It displays its brand color, as well as its logo, on the "Dealer Locator" section of its website. Here, you can look up and contact a representative at a BMW located within a specified number of miles from your home.
Tags: home page, brand recognition, throughout website