Marketing prepares you to work as an independent consultant.
Marketing refers to the strategy developed by a business to identify a customer base, generate sales, communicate with customers and develop a strong business. Obtaining a bachelor's degree in marketing prepares you to work in careers that include market and consumer research, advertising, the marketing department of a corporation or independent consulting. Successfully completing a marketing degree program requires you to finish a series of core academic courses, basic marketing classes and advanced marketing elective coursework.
Instructions
1. Contact an academic advisor at your college or university. Choose an advisor from the business school who can help you navigate curriculum requirements.
2. Take the series of core general education courses required by your school. These may include introductory English, math, science and history. Receive grades of a B or higher to qualify for admission into your school's business program.
3. Apply for admission to the business program if your university requires it. Some schools require you to complete one or two years of coursework and have a certain grade point average to apply.
4. Take general business coursework outlined in your program curriculum. Complete accounting, business law, management, economics, introductory marketing and finance courses. Work hard to earn an A or B in your business courses to remain competitive in the job market. Most schools require students to earn at least a C in business courses to graduate.
5. Choose elective coursework in marketing. Courses may include marketing research, marketing behavior, Internet marketing, global marketing, public relations or crisis management.
6. Determine whether your school requires marketing students to complete an internship. Search for internship opportunities with companies whose work you admire. Completing an internship gives you the practical experience you will need to excel in your career.
7. Ask your marketing program adviser if the program requires you to complete a thesis project. Choose a professor with whom you have worked closely to serve as your thesis project adviser. Propose a thesis topic in an area of marketing that interests you. Perform original marketing research to complete your project. Write a formal report that analyzes and discusses the implications of your results.
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