Use advertising that connects with prospects at home, while driving and online.
Insurance companies and agents face steep competition in the marketplace. However, there are many creative yet inexpensive ways to maintain visibility and generate sales. Develop ideas that reach out to customers in a variety of places. Frequent exposure increases awareness and can convert to strong sales leads. Plan to execute ideas that can reach prospects at multiple touch-points--at home, at work, while shopping or dining, on websites and more.
Car Advertising
Use your car as a mobile insurance advertising vehicle. Print a magnetic sign or decal to place on the passenger, driver or rear side or window of the car. Limit copy to your business name and telephone number or website address to help drivers and passengers retrieve contact information quickly. Be sure the decal does not obscure your view while driving.
Kitchen Magnets
Print a quantity of business cards that can be converted to kitchen magnets. Most office supply stores carry business-sized magnets in bulk quantities of 25, 50 and 100. One side of the magnet is adhesive, so all you have to do is neatly place your card on top, turning it into a kitchen magnet. This will give current clients and prospects a constant reminder to call you for their insurance needs.
Seasonal Brochures
Keep your advertising fresh by developing seasonal brochures. Connect the need for your insurance services with ideas for winter, summer, spring and fall. For example, an auto insurance company can have a winter brochure that has a picture of winter weather driving conditions. Design a spring brochure with pictures of family driving a car to take a vacation, and a summer brochure of a man washing a shiny red sports car. Feature a woman getting the keys to a new car at an auto dealership during the fall season when new models come out. Write headlines that connect with the visuals and with seasonal insurance needs. The variety will give your print brochures the look and feel of a yearlong campaign.
Sweepstakes
Capture prospects and leads by holding a sweepstakes for free dinners at local restaurants. Discuss the idea with owners of restaurants that you patronize frequently. Develop a letter-sized full-page ad with copy that promotes your monthly drawing. Position your company as the co-sponsor of the sweepstakes and include your logo and contact information. Print entry slips that will capture the contact information of contestants. Add their contact information to your database for prospects.
Greeting Cards
Send greeting cards on the birthdays of customers and at holidays. Printing and stationery stores can create a customized supply that includes your logo and a relevant message. A printed greeting card stands out in today's digital world. However, sending cards electronically offers added convenience. Regardless of the medium, the demonstration of remembrance can enhance client retention efforts. Customers appreciate the gesture and acknowledgement of their patronage. Set up a database of customer birthdays and an auto-reminder on your computer calendar software that will remind you one week in advance to get cards out on time.
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