Start a Weekly Party in a Nightclub
If you love to party, becoming a nightclub promoter is the perfect job. You don't need a college degree to do it, and you don't have to be rich. With a basic understanding of small business practices and some savvy when it comes to club culture, you can turn your passion for clubbing into a career. The easiest way to get into the business is to start a weekly party in an already established nightclub. Does this Spark an idea?
Instructions
1. Establish a presence in your local club scene. In a word, this involves doing a lot of partying. Becoming acquainted with key figures in your local nightlife industry-including promoters, club managers, bartenders, doormen, security staff, DJs and musical acts-will open a lot of doors when you decide it's time to start your own party.
2. Choose a venue. As a general rule, it is always best to start small. Rather than choosing a mega-club that you may or may not be able to fill, go for a smaller club with an owner who you get along with and is open to your ideas.
3. Write a business plan. You will want to present your ideas for the weekly party to the club owner in writing. The plan should describe the concept of the party, what night of the week it will take place, who it is geared toward, what kind of music you intend to play, who the DJs and/or performers will be and what kind of marketing you intend to do to promote the party. In a word, club owners will want to be convinced as to why your party should take place in their club.
4. Negotiate the terms of the contract. If you are new at party promotion, then oftentimes you will not be given a lot of room to negotiate; the club owner will simply make you an offer. Usually this will be based on a per-head scheme, whereby you might earn anywhere from $2 to $10 for each person who shows up.
5. Determine your budget for DJs and/or performers. Is the club owner willing to pay for this or is it up to you? If it's the latter, then it's safer to offer your talent a percentage of the door proceeds, rather than a fixed amount of money, for the first few parties.
6. Promote. Write a press release at least two months in advance of your first party to send to local media outlets. Produce catchy flyers to pass out at local nightclubs and bars. Use social networking websites to promote the party. If you have web design capabilities, create a website to promote the party. On the day of the party, call and SMS your friends to remind them to come.
Tags: club owner, promote party, Party Nightclub, Start Weekly, take place, Weekly Party, Weekly Party Nightclub