Scales of Justice
Whether your law firm specializes in business law, real estate or immigration law, it can increase profits with a well-crafted marketing plan. The most effective marketing ideas raise your visibility, connect you with potential clients and expand your long-term client roster.
Community Service
Community service increases your firm's visibility, promotes goodwill and helps people in need. For example, associates from your firm could offer pro bono services to women at a battered women's shelter or assist with adoption requirements for people adopting children with special needs.
Web-Based Services
Craft an easy-to-use website that will draw customers to your services, increase your geographical reach and potentially save your firm money in overhead. Create forms that can be filled out online and send a rapid response that outlines your service, the client's options and payment requirements. Beyond that, create a secure, password-protected area where each existing client can upload files.
Professional Organizations
Join a professional organization where you will meet potential clients. For example, if you focus on business law, join the local chamber of commerce or networking groups for entrepreneurs. If you practice technology law, look for groups where local tech leaders network.
Referrals
Encourage customer referrals by asking your clients for them when you conclude your transaction. Actively let clients know you would appreciate a referral. Provide an incentive by offering gift certificates to restaurants, discounts on future services or a subscription to a movie service.
Long-Term Contracts
Encourage long-term service contracts that offer clients a discount on your services and quick access to legal assistance. Long-term contracts provide a steady stream of income for your law firm and help you retain valuable clients. These contracts can focus on long-term assignments or could provide on-call assistance when needed.
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