The Internet has become increasingly important for businesses wishing to advertise their products and services. Online marketing coordinators are responsible for overseeing the Internet-based advertising efforts of a business.
Function
Online marketing coordinators work to ensure that a company's brand image or the features of the company that make it recognizable to the public are well represented online. Coordinators cooperate with other marketing professionals within a company to ensure that the brand being displayed online is in line with efforts offline, such as print or television ads.
Types of Online Media
Online marketing coordinators are responsible for a company's website, advertisements on other websites, e-mail mailing list blasts, blogs, podcasts, and accounts on social media sites like Twitter or MySpace.
Features
One important issue for online marketing coordinators is search engine optimization, or ensuring that the company's website is easily located by search engines and shows up at the top of searches for certain keywords. Coordinators also study market research that provides information about the target customers a company is interested in, which leads to informed choices about what sites are most beneficial for advertising.
Education
Most companies prefer online marketing coordinators to have a minimum of a bachelors degree in marketing, preferably with coursework in online or Internet marketing. Previous experience in website design is also beneficial.
Compensation
In November 2009, the average annual salary for online marketing coordinators was $52,000, according to Indeed.com.
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