A sports marketing ticket agent sells to distibutors who cater to sports fans' needs.
Whether a sport is played professionally or at a college level, it must be marketed to attract fans and generate revenues through ticket, advertising and sports paraphernalia sales. A sports marketing ticket agent promotes these sales. Based on data found at SimplyHired.com, in 2010 a United States sports marketing ticket agent earned an annual average salary of $59,000.
Job Duties
Marketing and selling blocks of tickets, media advertising and sports-related paraphernalia is the job focus. Researching and targeting key distributors is important. Offering unique items at competitive prices is necessary.
Skill Requirements
Being knowledgeable about the sport targeted in the marketing efforts adds to the agent's credibility. Good negotiating skills ensure his products are well represented in a variety of sales environments. Working closely with sponsors to guarantee their satisfaction promotes repeat business.
Preferred Background
A bachelor's degree in marketing, sales, advertising or a related concentration is generally required. Established ties with sports organizations or teams are helpful. Background in outside sales is an asset.
Tags: marketing ticket, marketing ticket agent, sports marketing, sports marketing ticket, ticket agent