Auto
Successful auto marketing requires maintaining a connection with existing customers, drawing new customers to your dealership and maintaining a steady stream of visitors to your lot. Whether you focus on new car sales, used cars or imports, a strong marketing campaign can help increase sales and profits. You may need to experiment with different auto marketing ideas to find a good fit for your location, target market and local demographic profile.
Inflatables
Draw attention to your auto lot through a large inflatable car or similar object. These objects increase your brand awareness and add fun to your location. Consider adding balloons and other items to make your lot festive. Change signs and displays frequently to maintain interest and continually draw attention to your auto lot to increase potential customers and sales.
Waving Characters
Place individuals in costumes on the street near your dealership. Have the characters wave, hold signs and otherwise draw attention to your lot. Make sure the characters stay active, as inactivity may drive customers away. Use characters that are related to a holiday, special event or automotive theme.
Accidents
Target individuals who recently had an accident. Connect with insurance companies and towing companies to hand out discount offers to accident victims. Accident customers are more likely to be in the market to buy a vehicle, which increases your sales potential.
Referrals
Increase client referrals by offering outstanding service before, during and after a sale. When customers feel appreciated and believe they received a fair deal, they are more likely to refer friends and associates to your auto lot. Offer incentives such as restaurant gift certificates, free oil changes or even a cash reward to encourage customer referrals.
Trade-Ins
Target your existing customers through customized trade-in offers. Send an attractive offer to your customers who have vehicles that are around 3 years. Offer a significant value to trade in their old car for a new model. Through this method, you can obtain late-model cars for resale and obtain a new car sale. Focus on customers who purchased models that are in high demand to increase profits and turnover.
Free Service
Offer free replacement wiper blades to exiting customers to keep them returning to your dealership. If you offer maintenance services, you can obtain more service when customers come to claim their free blades by offering oil changes or other service specials. By keeping your customers returning to your lot, they will have the chance to see new auto offers. Some customers may decide to purchase a new vehicle based on viewing new models or offers while on your lot.
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