Promoting safety is a win/win endeavor.
Promoting safety is a win/win marketing endeavor. It provides an opportunity to showcase your safety products and services, while sending a message that can prevent injury and enhance well-being. Like any marketing effort, it is all about finding clever ways to display your message. Here are some tried-and-true promotional items that can serve as the perfect backdrop for your safety message.
Slogans
Creating a catchy safety slogan is a smart way to plant an idea about ways to stay safe. Printing that slogan on a variety of promotional items will send your message ablaze. T-shirts, jackets, vests and caps are all visual clothing items that will promote your safety message every time one is worn. Banners, billboards, posters, and bumper stickers serve as a clean canvas for your slogan along with your company name and logo. Safety messages can also be printed on useful items such as rulers, pencils, sticky notes, calendars, coffee mugs and tote bags.
Replicas
Miniature items that are replicas of actual safety items are an effective way to send a subliminal message. Key chains or carabiners can be accessorized with mini-size hard hats, fire extinguishers, safety goggles or life preservers. Small flashlights, mace sprays, hand sanitizers and boxed band-aids all promote safety while serving a useful purpose.
Equipment
To make a bold statement about safety, promote it with full-size items that can be used in actual events. Safety goggles, ear plugs or other personal protective equipment make a great giveaway. Print your company name, information and logo on the items for full marketing effect. Pamphlets, brochures, manuals and safety how-to guides can present information about safety practices.
Blitz
If you need large quantities of your promotional items, but have a minimal budget, there are still ways to send a safety message. Incentive companies offer a variety of candies with a safety theme such as wrapped mints with a printed message on their packaging or chocolate hard hats with a Think Safety message on the visor. Chewing gum, chocolate coins in gold foil, lollipops and individually wrapped cookies are all lower-budget items that can be mass produced.
Tags: items that, your safety, about safety, company name, hard hats, Promoting safety, promotional items