If you've been looking for ways to expand your company's image, you can use a variety of promotional ideas to market your business. Promoting your company's products and services with the use of events, printed flyers and custom logo-imprinted items can be part of a strategic plan to introduce your brand and services to customers.
Promotional Items
Getting items custom printed with your company's logo helps build your brand by making potential customers aware of your existence. It is also a key component to add to your marketing plan to ensure you are exposing your name to as many people as may come into contact with those items. You can order just about anything and have your name and logo imprinted--such as tote bags, tees and mugs. Try to order promotional items that tie into a special promotion you have or something that makes sense for your brand, such as golf tees for a charity golf tournament or water bottles for a gym grand opening.
Promotional Marketing Collateral
Have promotional flyers and postcards on hand to give out to masses as you're introducing new products and services. Your specific promotional material will be different from your strategic marketing kits, which contain general information on your company. Use specific targeted marketing pieces to direct customers to sales, special offers and discounts. Promotional marketing collateral should be straight to the point and include a call to action: Ask customers to call, register or visit you for the promotion to make the point clear that you are seeking their business and attention in your offer.
Event Sponsorships
Make use of a limited number of event sponsorship opportunities to promote your brand. Make room in your budget for both small- and large-scale events in which you can participate in as a sponsor. Small events may allow you to set up a demonstration booth. At events such as conferences, trade shows and festivals, you can further promote your business or large-scale sponsorship dollars to be used, gaining brand recognition through banners and program advertising but also by being on site at the event. Be sure to always ask event coordinators for ways you may add to your sponsorship package by doing a giveaway drawing on site using some of your complimentary items or services.
Tags: your brand, your company, products services, promote your, your business