You can use several tools to promote your event.
Planning an event takes time and effort. To make the time and effort worth it, you want to do as much promotion as possible to try to achieve maximum attendance. You can use several promotion tools to spread the word about your event. Some of these promotional vehicles can be found at low, or no cost, to help keep your budget down.
The Internet
Promoting an event on the Internet can reach millions of people without costing your organization a dime. Make use of the many free social networking sites available to help create interest in your event. You can use a free classified advertising website to promote your event, and you can create a blog to publish detailed information on your event as well. Be sure to include a link to your main website in all of your Internet efforts, and include a page on your main website that gives all of the details people would need about attending your event.
Press Releases
Many different media outlets use press releases to give their readers important information, or to fill space in their publication. Write a concise press release that starts off with information meant to grab the reader's attention, according to the article "Tips, Guidelines and Templates for Writing an Effective Press Release" on the PRWeb website. Avoid putting opinions in your press release and only include the facts about your event. If there is a way you can tie your event in with a popular current event, it may improve the chances of having your press release published. For example, if you are planning a fund raiser for a political candidate and that candidate was just featured in a national news story, your press release should mention that.
Speaking Engagements
If you have done some preliminary work on promoting your event and the media are showing interest, you should begin to schedule interviews and speaking engagements to continue to create interest, according to the instructional booklet titled "Media Outreach Tips" published by the U.S. Environmental Protection Agency. Interviews in the media and public speaking engagements offer you an excellent chance to interact with your prospective audience, answer questions about your event and create a buzz around your event that will increase attendance.
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