Sales manager training usually takes place on the job.
Automotive dealership general sales managers are usually promoted to this position after some time of being successful in the sales department. Training is usually on the job and involves time spent shadowing the general sales manager until they progress to full management duties.
Subjects
Trainee sales managers learn all aspects of automotive management, including financing, managing staff, building sales teams, planning sales strategies and pricing trade-ins, negotiations, identifying trends and personalizing dealerships.
Courses
Some companies send trainee managers on external courses that can last one to three days, depending on the course. Cost varies from company to company. As an example, the Automotive Training Institute as of 2010 was advertising its one-day sales manager training course at $347.
Challenges
Training can be extensive and varies from company to company. In general, those chosen for training already have extensive experience in automotive sales, so it should be a smooth transition. The prospective candidate might start with a promotion to assistant sales manager until he is considered fully trained and ready to take on the responsibilities involved with full management.
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